Category of Cookie Why we use it and what it is utilised for
Analytics and Performance These cookies will collect information about how users interact with our website, for example ‘Hotjar’ and ‘Google Analytics’; these cookies can help us improve the website – visually or by functionality. They will store information on the pages that you have visited and your interactions with specific pages. Remember, that these cookies cannot be used to identify who you are.
Functionality Utilised in storing information on your browser, this includes preferences and settings such as your language.
Third Party/Embedded Content Our website is hosted on WordPress, which means that we make use of various third party applications and plug-ins – all of these improve the overall functionality and appeal of our website. This also includes videos from third party websites, for example YouTube embedded videos. In this instance, cookies can be set by the third party (YouTube in this case), to track what you’re doing online, and we have no control over this.

Cookies Usage

 Google Preferences (NID, Analytics/Performance) – This cookie allows your web browser to remember what your preferences are; it is used by Google to save what you like and what you do not. For example, it sets your preferred language such as English or Arabic. It is also exceptionally useful in other areas including font-size, font and other viewable elements of a page – whilst it will not prevent a page from loading, it may reduce your viewing experience and make it difficult to read or interact with in the correct manner.

2 PHPSESSID (Session ID, Functionality) – A native method of tracking the current session through PHP, a server-side scripting language. If cookies are enabled then this methodology is used; otherwise the URL (address at the top of the page) is used instead. This cookie will be deleted once the session is closed, for example if you were to close your browser at this very moment then the cookie will be deleted until you revisit our website.

3 Freshworks (Third Party) – We utilise 3rd party service providers, Freshworks Inc (‘Freshworks’) to enable interaction with you on our website. As a data processor acting on our behalf, Freshworks automatically receives and records certain information from you: device model, IP address, type of browser and its usage through cookies and settings. Freshworks also performs analytics on this data, provided on our behalf which helps improve their service to you. You can read about the cookies Freshworks’ sets in their cookie policy here.

4 Hotjar (Third Party) – We use Hotjar in order to better understand our users’ needs and to optimise your experience around our website. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do/don’t like, etc.) and this enables us to build and maintain our web-pages with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised (a randomly generated value i.e xx99aaca0) user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Management of Cookies

If you wish to restrict the use of cookies or, even, delete the ones which are currently in use on your browser, which may reduce or heavily impair the functionality of websites that you visit, including ours, then please visit as they provide the necessary information on how to delete and manage cookies in your browser.

Many modern browsers will allow you to manage them or customise the settings for cookie storage on your own, be it for the cookies expiry dates or to disable them altogether – although remember that this could cause some websites to behave in an odd manner.