- Level: 2
- Duration: 28min
- Pass mark: 75%
- Online assessment
- Certified by CPD
- Incensu registered
- downloadable guide and checklist
- Downloadable personalised certificate
- Professional voiceover
Course content
This CPD-certified, level 2, e-learning course is suitable for anyone wanting to gain knowledge on the laws and practices of data protection in marketing.
The course includes optional voiceover recorded by a professional actor and includes downloadable resources, culminates with an assessment and provides certification upon completion to evidence the learning provided. It is specifically designed to teach learners to understand, in a simple and easy-to-remember format, the basic rules and legal guidelines that apply to all businesses, service providers, charities or not-for-profit-organisations, regarding marketing via telephone, fax, voicemail, email and text.
Covering key points from:
- The Guide to the Privacy & Electronic Communications Regulations (PECR) of 2003
- The General Data Protection Regulation
- The Data Protection Act 2018
- Published guidance from the Information Commissioner’s Office (ICO)
Extra resources:
- Flick at-a-glance: direct marketing checklist
- Flick at-a-glance: guide to the marketing rules
Topics
- Introduction and overview
- Pre-recorded calls and other marketing